BA (Hons) Advertising & Digital Marketing(BA Advertising & Digital Marketing)
Duration
3 Years
Fee
£15,700
Level
Bachelor
Next Intake
September
Entry Score
IELTS 6 (5.5)
Course Information
University
University of NorthamptonCountry
UK
Duration
3 Years
Level
Bachelor
Fee
£15,700
Disciplines
Apply Through
No verified consultancies available for this course.
Eligibility Requirements
All International and EU students applying for a course with us must meet the following minimum English language requirements:
- IELTS 6.0 (or equivalent) with a minimum of 5.5 in all bands for study at undergraduate level
Scholarship Opportunities
Scholarship information not available
Career Opportunities
Digital Marketing Executive
-
Social Media Manager
-
Content Creator / Strategist
-
SEO/SEM Specialist
-
Advertising Executive
-
Brand Manager
-
Media Planner / Buyer
-
Email Marketing Specialist
-
Influencer Marketing Coordinator
-
Marketing Analyst
-
PPC (Pay-Per-Click) Specialist
-
Copywriter
-
Creative Strategist
-
Digital Account Manager
-
E-commerce Marketing Executive
Course Structure
Stage 1
| Course Code | Course Name | Credits |
|---|---|---|
| HRM1017 | Reflections on Work (WBL) (Designate) | 20 |
| MKT1001 | Foundations of Marketing | 20 |
| MKT1002 | Introduction to Marketing Communications | 20 |
| MKT1018 | Foundations of Advertising Media | 20 |
| MKT1029 | Digital Marketing Essentials | 20 |
| MKT1030 | Understanding Consumers | 20 |
| MKT1043 | Professional Skills for Marketing Practice (Designate) | 20 |
| Total Credits | 140 |
Stage 2
| Course Code | Course Name | Credits |
|---|---|---|
| HRM2042 | Learning Through Work (WBL) (Designate) | 20 |
| HRM2049 | Career Development and Employability (Designate) | 20 |
| MKT2003 | Information for Marketing Decisions | 20 |
| MKT2009 | E-Marketing | 20 |
| MKT2011 | Integrated Marketing Communications | 20 |
| MKT2012 | Public Relations Management and Practice (Designate) | 20 |
| MKT2020 | Professional Practice for the Creative Industries | 20 |
| MKT2050 | Managing the Communications Process | 20 |
| Total Credits | 160 |
Stage 3
| Course Code | Course Name | Credits |
|---|---|---|
| MKT3007 | Consumer Behaviour (Designate) | 20 |
| MKT3016 | Customer Relationship Management (Designate) | 20 |
| MKT3036 | Advertising Consultancy Project | 40 |
| MKT3037 | Issues in Advertising Practice | 20 |
| MKT3046 | Content Creation for Marketing (Designate) | 20 |
| MKT4002 | Research Project | 20 |
| Total Credits | 140 |
Key Features
No key features available
About the Course
This is an exciting time to enter the marketing communications industry as advertisers develop campaigns for an increasingly complex and interesting media landscape. Throughout this Advertising & Digital Marketing Degree, you will have the opportunity to work on a wide range of digital platforms and traditional advertising media as you plan and create real campaigns. The Marketing and Advertising degree culminates in a pitch to a leading company in the advertising industry, providing practical preparation for work in advertising and digital marketing roles.
Our Advertising & Digital Marketing Degree suits those interested in creativity, tech and business with recent students working at companies such as Google, Disney, YouTube, The Financial Times, MediaCom, Next, Superdrug, Sainsburys, Publicis, Bauer Media and WPP.