Bachelor of Business Administration(BBA)

Bachelor of Business Administration Program Requirements – 120 Credit Hours Total

Core Course Requirement – 57 Credit Hours Total

ACC 300 Principles of Accounting- 3 credit hours
BUS 300 Foundations of Business - 3 credit hours
BUS 306 Introduction to Business Law - 3 credit hours
MTH 300 Foundations of Statistics -  3 credit hours
ECO 300 Principles of Microeconomics - 3 credit hours
ECO 301 Principles of Macroeconomics - 3 credit hours
ENT 300 Essentials of Entrepreneurship - 3 credit hours
ENG 315 Business Communication- 3 credit hours
FIN 300 Essentials of Corporate Finance - 3 credit hours
LDR 300 Introduction to Leadership - 3 credit hours
LDR 303 Foundations in Operations Management - 3 credit hours
MGT 300 Fundamentals of Decision Making - 3 credit hours
MGT 100 Introduction to Sales Management - 3 credit hours
MKT 301 The Necessities of International Marketing and Culture - 3 credit hours
MKT 300 Principles of Marketing - 3 credit hours
MKT 302 Principles of Advertising - 3 credit hours
ORG 300 Introduction to Organizational Behavior - 3 credit hours
RES 300 Introduction to Business Research - 3 credit hours
TECH 310 Management of Information Systems - 3 credit hours

Capstone Course — 3 Credit Hours Total
CAP 400 Development of Business Strategy - 3 credit hours

Integrative Studies (General Education) Courses — 30 Credit Hours Total

Communication - 12 credit hours
Mathematics - 6 credit hours
Humanities - 6 credit hours
Social & Behavioral Sciences - 3 credit hours
Physical & Biological Sciences - 3 credit hours

Elective Course OPTIONS – 30 Credit Hours REQUIRED

BUS 304 Business Ethics - 3 credit hours
DCS 401 Query Design and Analysis- 3 credit hours
DCS 404 Artificial Intelligence & Machine Learning - 3 credit hours
ENT 400 Analytical Approach to Innovation-Driven Entrepreneurship - 3 credit hours
ENT 401 Entrepreneurial Innovation Management - 3 credit hours
ENT 402 Negotiation Theory and Skills for Entrepreneurs- 3 credit hours
ENT 403 Feasibility Analysis for Sustainable Entrepreneurship - 3 credit hours
ENT 404 New Product Development for Entrepreneurs - 3 credit hours
ENT 401 Entrepreneurial Innovation Management - 3 credit hours
FIN 400 Working Capital Management- 3 credit hours
FIN 401 Financial Institutions and Markets - 3 credit hours
FIN 402 Corporate Financial Decisions - 3 credit hours
FIN 403 Financial Derivatives - 3 credit hours
FIN 404 Investment Decisions - 3 credit hours
HRM 400 Fundamentals of Human Resource Management - 3 credit hours
HRM 401 Compensation and Reward Management - 3 credit hours
HRM 402 Strategic Human Resource Planning - 3 credit hours
LDR 301 Public Relations - 3 credit hours
MGT 303 Online Business - 3 credit hours
MGT 400 Performance Management - 3 credit hours
MGT 401 Management of Labor Relations - 3 credit hours
MGT 402 Customer Relationship Management - 3 credit hours
MKT 303 The Psychology of Consumer Behavior - 3 credit hours
MKT 304 Principles of Branding - 3 credit hours
MKT 305 Mass Communication and Media - 3 credit hours
MKT 400 Applied Marketing Analytics - 3 credit hours
MKT 401 Social Media Strategy - 3 credit hours
MKT 403 Digital Marketing Strategy - 3 credit hours
MKT 404 Integrated Marketing Communication - 3 credit hours
SPM 400 Contemporary Issues in Sports & Exercise Science - 3 credit hours
SPM 401 Organizational Sports & Strategic Management - 3 credit hours
SPM 402 Leadership Principles for Sports Management - 3 credit hours
SPM 403 Sports Psychology - 3 credit hours
SPM 404 Sports Facility & Events Management - 3 credit hours
TECH 310 Management of Information Systems - 3 credit hours

Program Concentrations:

AR/VR Mobile Game Development  - The Augmented Reality/Virtual Reality (AR/VR) Mobile Game Development concentration is designed to lead students in preparation for a certification in Unity game development. Topics include simple game design concepts and structure, AI and intelligent behavior in Unity, Unity game development fundamentals, and technologies associated with augmented and virtual reality systems.

Cloud Computing - The concentration in Cloud Computing is designed to provide students with a foundation in cloud computing technologies for business. This program is ideal for professionals who are interested in the field of cloud computing and who may have experience but do not have formal training. Students will learn technologies, processes, and management of systems, including virtualization and storage, APIs and scripting, AWS and Azure, cloud security and disaster recovery, and strategic cloud implementation concepts for business applications.

Cybersecurity - The Cybersecurity Certificate program is designed to advance the professional careers of technologists and computer scientists in the field of computer systems and information technology security. The certificate program is presented in a detailed and innovative approach that examines a variety of computer systems security topics, including cybersecurity essentials and network security; communications security techniques such as cryptography, computer forensics, threats and detection; information security management, and a proactive approach to designing cybersecurity for emerging technologies. Security policies on privacy and legal issues are also presented. Upon completion, graduates can design and implement cybersecurity measures and strategies across several sectors such as healthcare, manufacturing, research and development, education, banking and finance, and international business.

Digital Marketing - This program provides students with the skills set to leverage digital marketing platforms such as social media and search engines. Students will learn about marketing, communication and analytical knowledge, and will investigate ways to engage company audiences, clients and consumers to sell products and grow.

Entrepreneurship - What does it mean to be an entrepreneur? If we accept the traits of creativity, imagination and a willingness to do what it takes are what is needed, why are all entrepreneurs not successful? This concentration is designed to provide students with the tools to bring an idea to life, to innovate and to be persistent. They will explore ways to problem solve by piecing together the basic concepts of entrepreneurship, removing barriers and supporting change.

Finance - This concentration focuses on investments and the workings of financial institutions. Students will study topics such as corporate and global finance, financial and technical feasibility analysis of a project or program. This concentration provides a solid foundation for entrepreneurs who want to start their own business.

Human Resources - The Human Resources concentration focuses on employee selection, training, management development, industrial relations, compensation and the dynamics of organizational behavior. Students are prepared to become human resources practitioners in high-performing organizations. They will demonstrate competency in critical areas, including business practices, making strategic contributions to an organization and effective management of the human resources department.

Information Technology - The concentration in Information Technology provides students the opportunity to learn aspects of Information Technology as they apply to the modern application of IT that utilizes data management, cloud technology, networking and security, and business intelligence for the attainment of organizational goals. Graduates from the IT certificate program will have a strong foundation in IT systems that will enable them to design, maintain, and continuously improve the efficacy of information systems that are aligned with strategic initiatives, and for the purpose of knowledge creation and the sustainability of competitive advantage.

Information Technology Project Management (ITPM) - The Bachelor of Business Administration with a concentration in Information Technology Project Management (ITPM) is designed to provide students with a foundation in IT Project Management based on the Project Management Book of Knowledge and Project Management Professional certification. This program is ideal for professionals who are interested in the field of project management and many who have experience but who do not have formal training. Students learn common methodologies used by project managers today by focusing on project integration, scope, time, cost, leadership, risk, quality, and communications management.

Sports Management - The purpose of the concentration in sports management is to provide students with the skills and practical and theoretical concepts in marketing, public relations, education, ethics, economics and financial management as well as the social and legal issues inherent in this field.

Web Development - The Full Stack Coding Bootcamp offered by Westcliff University is a multidimensional certificate program that bridges a path for students who want to pursue careers in the growing and exciting field of web development. The program focuses on creating dynamic and interactive experiences through a rigorous full stack coding curriculum. Students pursuing this program will gain the necessary skills for front-end and back-end development, all while preparing them for success in the professional world.